Peabody in the news

We have acquired the former Holloway Prison site from the Ministry of Justice.

London Square will be working in partnership with us over the next few years to deliver this long-term project.

About the site

The 10-acre site provides a significant opportunity to deliver a high-quality and inclusive new neighbourhood which will deliver 60 per cent genuinely affordable housing, green spaces, places to play, local shops on Parkhurst Road and Camden Road, and a Women's building in line with the planning guidance issued by Islington Council in 2018. The ambition is to deliver a great place to live which will have a significant impact both locally and for London.

Holloway-groupAnnouncing the news in Holloway today (l-r): Adam Lawrence, CEO London Square; James Murray, Deputy Mayor, Housing and Residential Development; Jeremy Corbyn MP; Susan Hickey, Peabody Chief Financial Officer; Jennette Arnold, Assembly Member, Hackney Islington and Waltham Forest; Sadiq Khan, Mayor of London; Dick Mortimer, Peabody Executive Director of Development; and Lord Kerslake, Peabody Chair.

The sale of HMP Holloway is part of the Ministry of Justice’s Prison Estate Transformation Programme. This aims to modernise prisons across the country and improve rehabilitation, while creating the best and safest environment for those working and serving time in prison. The deal was secured with the help of a loan from the Mayor of London's Land Fund. We will pay this back in full to help bring more land forward for much-needed new homes across the capital.

Community engagement

We are fully committed to an inclusive and wide-reaching community engagement programme as the design work progresses during 2019 and early 2020. We and our architects AHMM will work with a wide range of local resident and community groups to discuss how best to deliver an exceptional new place for Holloway. Ensuring this unique site provides the right type of homes, public spaces and community amenities for local people.

A dedicated website,, will host information about the project and a series of public exhibitions will be held on site to seek views and show how the plans are progressing.


Subject to planning consent, we would like to begin building work by 2022 with the first affordable homes ready in 2026. We will be working with local homeless charities to provide a suitable meanwhile use in the former visitor’s centre on Camden Road.

holloway-aerial-smallAerial view of the former prison in Holloway

Our Chief Executive Brendan Sarsfield said: "We are committed to working with LB Islington and the GLA to deliver an exceptional new housing scheme on this historic site. We are pleased to confirm we will deliver 60 per cent level of genuinely-affordable homes integrating existing Islington communities with a new Peabody estate.

"As well as providing new homes we will also ensure social infrastructure and placemaking are at the heart of our proposals. We are pleased to be working with London Square which is a continuation of our longer term relationship across a number of sites in London."