Toybank appeal

Our employees and corporate partners helped to spread the spirit of Christmas recently by wrapping and delivering toy and food hampers.

For many families Christmas is a challenging time of year and putting presents under the tree is an impossible luxury. Each December we run a toy and food hamper appeal to help make things a little easier and ensure as many children as possible have a visit from Father Christmas and gifts to wake up to on Christmas morning.
Thanks to the generosity of Peabody staff and our corporate partners, last week we were able to deliver toy and food hampers to over 270 children and vulnerable families in desperate need across Peabody communities.

toybank presents
Presents wrapped and ready

Some of those who received toys or food hampers included:

  • A little boy and girl whose daddy died unexpectedly, resulting in their mother facing severe financial difficulties
  • Two young children who had to flee the family home due to their violent father, leaving the majority of their toys and clothes behind
  • A young boy whose mother was recently admitted to a mental health hospital and who is now being cared for by his nana who is struggling to cope financially
  • An elderly lady who has struggled with loneliness since her daughter passed away with cancer.

toy-elvesVolunteer elves making a delivery

This year we raised an incredible £8,500 for the campaigns through the generosity of our corporate partners: Axis, VINCI facilities, Forty Group, Zurich and those who supported our annual golf day. 

Some not only provided financial support but also dedicated staff time to volunteer and help wrap and deliver the gifts and hampers. Axis also supported the campaign by acting as Christmas Elves and coordinating deliveries with Peabody Promise volunteers.

toy-axisSome of our volunteers from Axis
Peabody's Veronica Kirwan, Director of Community Programmes, said: "Thank you to our sponsors and the generosity of our employees and residents across the Peabody Group and the time and efforts of our exceptional volunteers. This will go a long way to making sure our residents are not forgotten at this time of year. We would like to offer all our residents the warmest wishes this festive season."

toy-zurichSupporters from Zurich Insurance
Rebecca Edwards and Theresa Tidy, who coordinated volunteers, wrapping and deliveries, said: "We really couldn’t have achieved this without your support, and you really have helped us to make a difference to so many families across London this Christmas."

toy-fortyVolunteers from the Forty Group

Making a difference in Pitsea

Every year, our Outreach Floating Support service hold a food collection. They successfully bid for funding from Basildon Community Volunteer Service, and a local church donated second-hand toys to add to their collection.

Jenny Walter, Outreach Support Managers said: “This annual goodwill gesture by colleagues in our Pitsea office has always been well supported. This year has meant an even bigger hamper for households to help share the joy at this time of year.

I am always humbled to think that this activity means so much to so many people. Well done to everyone who helped shop, pack, wrap and deliver the parcels - a truly joint effort yet again.”

Lots of customers were truly overwhelmed with their gifts – there were both tears and smiles. Well done to everyone for showing you care! 

Our appeals go some way to ensure, whatever the situation, children and families facing tough times get to experience a little of the magic of Christmas.
A huge Peabody thank you to all those who supported the campaign!