Peabody in the news

London’s newest street has been named after our founder, the American philanthropist and social housing pioneer George Peabody.

More than 150 residents attended a fun-filled event on the 155th birthday of the Peabody Trust to officially open the street and a 168-home development on the site of the former Plaistow Hospital in Newham, east London. George Peabody Street, E13, is just one feature of the award-winning development.


The new flats and houses were developed following a design competition held in 2012 to celebrate Peabody's 150th anniversary. The winning design by PCKO Architects includes five  of the original Victorian hospital buildings and has around 40 percent family housing.   

The fun day on 25 March was an opportunity for residents to get to know their neighbours and local ward councillors, with refreshments and fun activities including face painting, a bouncy castle and a children's entertainer.

Peabody Chief Executive Stephen Howlett and Cllr Terry Paul, Mayoral Adviser, Housing at Newham Council, took part in a ribbon cutting ceremony to officially open the development.


Stephen Howlett (above), Chief Executive of Peabody, said:
"It was fantastic to see so many residents getting to know each other and enjoying themselves at this special event. We are enormously proud of this development, which has stayed true to the historic character of the site, whilst creating beautiful and practical new homes and open spaces.

"The thriving new community at Plaistow Hospital represents the future of London, and we are keen to work with Newham to provide even more homes and opportunities in east London. I am grateful to the council for the huge honour of naming London’s newest street, George Peabody Street. The man himself would have been proud that 155 years later we are still delivering on his original mission."  

Cllr Terry Paul (above right with Stephen Howlett), Mayoral Adviser – Housing at LB Newham added:
"The Peabody development on the Old Plaistow Hospital site illustrates great partnership working – homes which are not just homes, but sustainable and mixed communities, integrated into the fabric of its local community.

"Peabody worked with Newham Council on developing and designing a housing development, which celebrates its values and history, while looking forward to the next 150 years.

"Together we have both worked hard to build a development, which is worthy of the site’s past. Peabody have not just build a housing development; they have built the beginnings of a new community right in the heart of the Newham."

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