Peabody in the news

We recently launched our Older People's Strategy at the House of Lords.

The event was hosted by our Chair, Lord Kerslake, and guests included Marcus Jones MP, Minister for the Department for Communities and Local Government, Age UK as well as representatives from several other housing associations.


Lord Kerslake (above left) with Iain Shaw, Peabody's Head of Older People's Services

While preparing for the Strategy, we talked to over 1,100 of our older residents and conducted extensive research to ensure that our plans fit with what our residents want to see. The Strategy outlines a number of issues which they flagged as major concerns. These include:

  • Helping residents to live independently for as long as possible in their own homes.
  • Promoting older people's involvement in the community and helping to increase their engagement with family and friends.
  • Promoting wellbeing and healthy living for older people.
  • Increasing availability and improving the quality and diversity of specialist housing for older people.

Lord Kerslake said:
"Growing old is often portrayed as a negative experience, however this is not how many of our residents see themselves.

"They have a wealth of skills and want to be active members of the communities, they see ageing as a positive experience that can bring new meaningful relationships and heightened life satisfaction."

Our services for older residents

The number of over-65s in London alone is expected to reach 1.4 million by 2030. As one of London's largest housing providers, providing homes for over 5,400 people aged over 65 in our general needs housing, and about 400 in our sheltered homes, this Strategy will become the backbone of our commitment to provide high-quality and responsive homes and services to older residents.

We already offer a number of programmes and support to our older residents. This strategy reiterates our commitment to provide high quality homes and services. It will build on our successes, including Darwin Court, which has been described as one of the "best housing schemes for older people in Europe" and our Winter Warmers programme, in which Peabody employees visit older residents during the winter months.