Peabody youth project helps make the internet a safer place
Peabody youth project beats three other finalists, including the BBC, to take first prize in the Nominet Internet Awards
Last night (4 July), a Peabody youth project led by three talented teenage girls beat three other finalists, including the BBC, to take first prize in the Nominet Internet Awards for Making the Internet a Safer Place
Their online campaign, "Oii My Size", deals with how boys talk to girls, providing tips and advice on what’s appropriate and what’s not. All of the content on the website was developed by young people for young people. DreamArts, one of London’s leading youth arts organisations, worked with the young people to develop the concepts for the campaign. The project is run as part of Peabody’s Big Lottery-funded Staying Safe project.
Oii My Size offers a unique glimpse into youth culture and excellent advice on avoiding the pitfalls that accompany the advantages of growing up in the internet age. There are "What-if" scenarios regarding sending and sharing intimate photos, known as "sexting"; advice for "boys, when you start chatting to a girl"; a short film featuring young people in a difficult situation; and some videos inviting votes on chat-up lines.
The Nominet Internet Awards aim to showcase projects from UK businesses, charities, individuals and public and private sector organisations which help to make the internet a more secure, open, accessible and diverse experience for all.
Isabel Chapman, Project Co-ordinator for Oii My Size, said: "Last night was a fantastic opportunity for the Oii My Size girls to represent their campaign among professionals and other leaders in the field of technology. The girls were the youngest attendees at the event and were so surprised and excited to win the award. It is a true testament to their continued dedication to their incredible campaign."
Lajaune Lincoln, Young People Services Manager for Peabody, said: "This is an amazing achievement and evidences not only the dedication and creativity of this group of young women, but also the importance of young people developing and leading on work to support their peers. The project has made and continues to make a huge impact on the lives of young people and it is great that the website has been recognised at this level. I really am proud to be working with such innovative and motivated young professionals."
Notes to editors
Nominet is a private, not-for-profit business, responsible for the smooth and secure running of the .uk internet infrastructure. The Nominet Trust is an independent charitable foundation focused on increasing access, safety and education on internet issues.
DreamArts was founded by Liz York. Its mission is to go out and work with young people to help them to be their best. They are one of London’s leading youth arts organisations. Their projects give young people opportunities to gain accreditation and qualifications.
Founded in 1862, Peabody is one of London’s oldest and largest charitable housing associations, providing over 20,000 homes for around 55,000 people across the capital.
Peabody also provides a wide range of community services, including employment and training programmes; health and well-being initiatives; activities for younger and older people; welfare benefits advice; and financial inclusion and family support programmes.
Peabody's mission is to make London a city of opportunity for all by ensuring as many people as possible have a good home, a real sense of purpose and strong feeling of belonging.
For further information please contact Peabody’s Media and Public Affairs team.