Who we are

Learn more about members of the Peabody Board

Sir -bob -kerslakeLord Kerslake (Chair)

  • Chair of the Board of Peabody Trust and Peabody South East
  • Member of the Nominations and Remuneration Committee

Lord Kerslake (Bob) was Permanent Secretary of the Department for Communities and Local Government (DCLG) from November 2010 until he stepped down in February 2015 and was Head of the Civil Service from 2012 to 2014.

Prior to his DCLG role, Bob was the first Chief Executive of the Homes and Communities Agency where he was responsible for promoting new and affordable housing supply; supporting the regeneration of cities, towns and neighbourhoods; improving existing housing stock, and advancing sustainability and good design.

Before joining the Civil Service, he received a knighthood for his services to local government, spending eight years serving the London Borough of Hounslow and then a further 11 years leading Sheffield Council.

Bob was appointed Chair of the Kings College Hospital Trust in April 2015; he stepped down in December 2017. He became President of the LGA and Chair of the Centre for Public Scrutiny in June 2015. Bob was appointed as the Chair of London Pension Collective Investment Vehicle in September 2015. He is Chair of the Board of Governors at Sheffield Hallam University. In March 2017 he became Chair of Be First, a regeneration company in Barking and Dagenham. He was made a Peer in 2015.

Bob joined the Peabody Board in June 2015. His extensive experience of local and national government, together with his expertise in housing, development and regeneration, will be instrumental in leading the Board.


Ian PetersIan Peters (Vice Chair)

  • Board Member of Peabody Trust and Peabody South East
  • Chair of the Development Committee
  • Chair of the Nominations and Remuneration Committee
  • Member of Thamesmead Committee

Ian has 30 years experience in the financial services and energy sectors in executive leadership roles. He has led large companies (most recently British Gas) and small, challenger businesses (e.g Goldfish Bank).

Ian is the Chair of the Barts Health Trust. He is a non-executive director of The Floow and the Chair and a non-executive director of Employers for Carers. He also has a consulting business specialising in the energy sector.


Brendan Sarsfield

Brendan Sarsfield (Chief Executive)

  • Board Member of Peabody Trust and Peabody South East

Brendan became Chief Executive of Peabody in July 2017 at the point of merger with Family Mosaic. He was Chief Executive at Family Mosaic for 11 years.

Prior to Family Mosaic, he worked in housing for a variety of Housing Associations and local authorities.

Brendan was chair of the London g15, which represents London’s 15 largest Housing Associations from 2013 - 2015.


Phillipa AitkenPhillipa Aitken

  • Board Member of Peabody South East
  • Member of the Development Committee
  • Member of the Thamesmead Committee

Phillipa has over 30 years of experience working in the planning and development field. Her career began in local government, and she then moved to several global property advisory firms.

Phillipa has a long-standing interest in housing delivery, and as a planning consultant has advised both public and private sector clients in this field.

Phillipa is also a Non-Executive Director of an NHS Foundation Trust specialising in mental health services. She joined the Peabody Board in September 2017.


Peter Baffoe Peter Baffoe

  • Resident Board Member of Peabody Trust and Peabody South East
  • Member of Communities Committee

Peter was appointed as resident Board member of Peabody in May 2018. He has been a Community Development worker for eight years and is a Faith and Community Development Officer for the South London Mission. He is also a member of the British Transport Police Advisory Group and a School Governor, acting as the Link Governor for disadvantaged pupils.


Jennifer DalyJennifer Daly

  • Board Member of Peabody South East
  • Member of the Development Committee
  • Member of the Thamesmead Committee

Jennie is a Chartered Member of the Royal Town Planning Institute with over 20 years' experience in planning assessment and strategic promotion, with a strong development and commercial focus.

In 2002 she joined Harrow Estates PLC. In 2009 she became Managing Director and oversaw its sale to Redrow Plc later that year, joining the Redrow Executive Board on completion.

In May 2014 Jennie joined Taylor Wimpey UK. As Group Operations Direction, she has responsibilities for land acquisition and also leads Taylor Wimpey's technical, design, sustainability, production and procurement disciplines.

Jennie joined the Peabody Board in April 2015. Her excellent development skills add value throughout scheme planning and help to ensure Peabody Group’s developments are buildable, deliverable and viable.


Helen EdwardsHelen Edwards

  • Board Member of Peabody Trust
  • Member of the Communities Committee

Helen served as Deputy Permanent Secretary and Director General for Local Government and Public Services at the Department for Communities and Local Government from 2013.

Between 2008 and 2013 she was Director General of Criminal Justice in the Ministry of Justice. This followed a number of senior roles at the Home Office, including three years as Chief Executive of the National Offender Management Service. Prior to joining the Home Office, Helen undertook a number of roles at Nacro, the national crime reduction charity, before becoming Chief Executive in 1997.

Before joining Nacro Helen worked for Save the Children in the London Borough of Lambeth, having trained and practised originally as a social worker.

Helen was appointed Chair of Recovery Focus (a coalition of mental health charities) in April 16 and is also a Non-Executive Director at Central and North West London NHS Foundation Trust as well as a Trustee of Lloyds Bank Foundation. Helnen has been a Peabody Board member since July 2016.

Helen joined the Peabody Board in July 2016. She brings a wealth of experience from the community and voluntary sector as well as central and local government.


David Hardy

David Hardy

  • Board Member of Peabody Trust and Peabody South East
  • Chair of the Finance and Treasury Committee
  • Member of the Audit and Risk Committee
  • Member of the Nominations and Remuneration Committee

David is currently a director of John Laing Capital Management Limited, the fund management subsidiary of John Laing Group plc.

He is also a director and trustee of the John Laing Pension Trust. He has over 20 years' corporate finance, M&A, fundraising and deal closure experience spanning infrastructure, PFI and renewable energy projects.

Joining John Laing in 2005, he led the equity investment of numerous UK PFI/PPP projects across various sectors. From 2011 he was responsible for raising co investment funds from institutional investors on large infrastructure projects and leading the divestment of mature projects for the Group. Prior to joining John Laing Capital Management, David was a Corporate Finance partner at KPMG.

He qualified as a chartered accountant with KPMG and is a Member of the Institute of Chartered Accountants in England and Wales.

David joined the Board in June 2016. His financial acumen and operational experience, his in-depth knowledge of treasury and funding and current knowledge of financial services regulatory matters all help to ensure that Peabody’s financial plans and strategies and, arrangements with lenders are scrutinised and challenged constructively.


Paul LoftPaul Loft

  • Board Member of Peabody Trust and Peabody South East
  • Chair of the Audit and Risk Committee
  • Member of the Finance and Treasury Committee
  • Member of the Nominations and Remuneration Committee

Paul was the Managing Director of Homebase and Habitat until May 2015. He has had a 25-year career in retailing, in senior finance and general management roles. Before Homebase he was the Managing Director of GUS Home Shopping and prior to that he was the Finance Director of Argos.

Earlier in his career he spent 11 years in the Burton Group in a number of finance roles including the Finance Director of Debenhams.

Paul joined the Peabody Board in November 2013.  His finance and customer service background bring key skills to the Board in making sure service delivery is achieved and the full impact of projects is properly considered.


Barry McNamaraBarry McNamara

  • Resident Board Member of Peabody Trust and Peabody South East
  • Member of the Nominations and Remuneration Committee

Barry joined the Peabody Board in September 2017. He is a landscape gardener and has been a long-term tenant with Family Mosaic and its predecessors. At present, Barry is involved in helping set up a large food-growing community scheme in his Clapham neighbourhood.


MJane Milligan

Jane Milligan

  • Board Member of Peabody Trust
  • Member of the Audit and Risk Committee

Jane has worked in the NHS for over 25 years, having first qualified as a Chartered Physiotherapist in 1987. Working in London, Devon and Cornwall, her clinical area of speciality was in Neuroscience.

She has worked in Tower Hamlets for over 12 years, in both commissioning and service management roles with 6 years of Board level experience.

Jane was appointed as the Chief Executive for NHS Tower Hamlets Clinical Commissioning Group (CSG) in September 2012. On 1 December 2017 she became the strategic partnership lead for the seven CSGs in North East London: Barking and Dagenham; The City; Hackney; Havering and Redbridge; Newham; Tower Hamlets and Waltham Forest. Jane joined the Peabody Board in March 2018.


Deirdre MossDeirdre Moss

  • Board Member of Peabody Trust
  • Chair of the Communities Committee
  • Member of the Thamesmead Committee
  • Member of the Nominations and Remuneration Committee

Deirdre has worked in the insurance industry for over twenty five years with FTSE 100 companies. Specialising in Human Resources, she has led major changes involving large diverse workforces.

She has her own HR consultancy company,and also sits on the advisory group of a London-based training company.

She has championed diversity issues throughout her career and continues to work in a voluntary capacity in this area. She joined the Peabody Board in March 2018.


Francis SalwayFrancis Salway

  • Chair of Town and Country Housing
  • Board member of Peabody Trust

Francis Salway was Chief Executive of Land Securities, the country’s largest commercial property company, between 2004 and 2012. His other current roles include being a non-executive director of Next plc, chairman of a charity called The London Community Foundation, a Visiting Professor at the London School of Economics and a Chair of the Transport for London Property Advisory Group.

Francis was appointed as Group Chair of TCHG in December 2012. Francis is also a Member of TCHG’s Investment & Finance and Remuneration & Appointments Committees. He joined the Peabody Board in May 2019.


Cath ShawCath Shaw

  • Board Member of Peabody Trust and Peabody South East
  • Member of the Development Committee
  • Member of the Thamesmead Committee

Cath joined the Peabody Board on 27 September 2017. She is Deputy Chief Executive of a London Borough, working on housing and regeneration, corporate services and commercial partnerships. Prior to joining local government, Cath was a senior civil servant in what is now the Ministry of Housing, Communities & Local Government.


Peter VernonPeter Vernon

  • Board Member of Peabody Trust
  • Chair of the Thamesmead Committee
  • Member of the Development Committee

Peter is the Group Executive Director, Grosvenor Group, with responsibility for its research function and Chair of its Executive Committee.

He is Deputy Chairman of the West End Partnership, Director of London First, a member of the British Property Federation Policy Committee and is on the Royal and Sun Alliance London Regional Board. He became a non-executive director of the Berkeley Group in September 2017.

Peter was a Commissioner of the independent City Growth Commission launched by RSA and chaired by Lord O'Neil and is a member of the Estates Regeneration Panel Chaired by Lord Heseltine. Previously, he was a Partner at IBM Business Consulting Services and PricewaterhouseCoopers. He was also involved in the Government's Montague Review ofthe Private Rented Sector and the Government's Estates Regeneration Panel.

Peter joined the Board in April 2015. His extensive experience of complex real estate transactions and in place making will be particularly valuable in evaluating Peabody’s large scale residential projects.