Children at Reading from the Start sessions at Pembury

Reading from the Start, aimed at families with children under five, has won an award for its impact on society.

Our literacy programme Reading from the Start has just won the Societal Impact award from the British Institute of Facilities Management (BIFM). Judges of the award praised the originality of the concept as well as plans for its sustainable future.

Reading from the start award
Above: Peabody's Volunteers Manager Yolanda Sissing (left) and Symone Browne, Volunteers Project Coordinator, at the awards ceremony

Reading for the Start, which is supported by VINCI Facilities and delivered in partnership with Dolly Parton's Imagination Library is an initiative in Hackney, Islington, Waltham Forest and Westminster which encourages families to share the magic of books and reading.

Children receive a book every month until their fifth birthday and families are invited to join fun family activities which include storytelling sessions, arts and crafts, and nursery rhyme singalongs.

The programme is now in its second year and has already touched the lives of more than 400 children and 320 parents.